Bharti Airtel Just launched full MNP service in India

Management is the processes of planning, organizing directing motivating and coordinating and controlling of various activities of a firm. Marketing is the process of satisfying the needs and wants of the consumers. Management of marketing activities is Marketing Management. Management Guru Philip Kotler defines marketing as “Marketing Management is the analysis, planning, implementation anc control of programmes designed to bring about the desired exchanges with target audiences for the purpose of personal and mutual gain. It relies heavily on adoption and coordination of the product, price, promotion and place for achieving response”: In other words, a business discipline, which is focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities, is Marketing Management. Marketing Management focuses upon the psychological and physical factors of Marketing. The Marketing managers are responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. While the psychological factors focus upon discovering the needs and wants of the consumer and the changing patterns of buying behavior, habit etc. the physical factors focus upon fulfilling those needs and demands buy better product design, channel of distribution and other functions. In summary, Marketing in action is marketing Management. Marketing Management has the responsibility of to perform many functions in the field of marketing such as planning, organizing, directing, motivating, coordinating and controlling. All these function aim to achieve the marketing goals. Following is a brief summary of functions of Marketing Marketing Objectives: marketing management determines the marketing objectives. The marketing objectives may be short term or long term and need a clear approach. They have to be in coherence with the aims and objectives of the organization. Planning: After objectively determining the marketing Objectives, the important function of the marketing Management is to plan how to achieve those objectives. This includes sales forecast, marketing programmes formulation, marketing strategies. Organization: A plan once formulated needs implementation. Organizing functions of marketing management involves the collection and coordination of required means to implement a plan and to achieved pre determined objectives. The organization involves structure of marketing organization, duties, responsibilities and powers of various members of the marketing organization. Coordination: Coordination refers to harmonious adjustment of the activities of the marketing organization. It involves coordination among various activities such as sales forecasting, product planning, product development, transportation, warehousing etc. Direction: Direction in marketing management refers to development of new markets, leadership of employees, motivation, inspiration, guiding and supervision of the employees. Control: Control refers to the effectiveness with which a marketing plan is implemented. It involves the determination of standards, evaluation of actual performance, adoption of corrective measures, Staffing: Employment of right and able employees is very crucial to success of a market plan. The market manager coordinates with the Human Resource Manager of an organization to be able to hire the staff with desired capability. Analysis and Evaluation: The marketing management involves the analysis and evaluation of the productivity and performs mace of individual employees. 

4 Mistakes That Costed Rahul Yadav His Job

Finally, Housing.com has confirmed that it has sacked Rahul Yadav and will be announcing their CEO shortly. We saw it coming...we weren't sure how long would the company take to make a decision as tougher as this one, but Rahul Yadav didn't leave them with any option. He kept making mistakes, staged dramatic actions to hog the limelight, entered into a verbal duel with fellow industry people/corporates and worst of all, messed up with Indian media. No wonder, many refer to him as the Rakhi Sawant of the corporate world. But today, when the man has been sacked from an organisation, which he had co-founded and raised its valuation to $250 million (Rs 1500 crore) in the last three years, we all have learnt a BIG lesson. And that is, even a CEO can lose his job if he doesn't stick to the level of decorum expected of him.
Do you know what mistakes lead to the dramatist Yadav's downfall? Here we are listing out 4 of them.

· Boomerang character: Every person has the right to change their decisions, but when they make it a habit, it highlights their indecisiveness, which clearly is not a trait of good leader. And when a leader makes a complete roundabout decision in his own professional life, it is a big no no. Rahul Yadav made a similar mistake, not once but twice. He first resigned, made his decision public and then after a few interesting twists and turns, planned to stay on. Then last week, we again heard rumours about his resignation. A boomerang is a fun tool to play with, but something that should be enjoyed outside professional life.

· Badass language: Imitating heroes is nothing new to Indians. And we feel Rahul himself is a BIG fan of Bollywood. How else could someone explain badass language and actions of this educated chap, who is (err was) incidentally a CEO too. The man, however, forgot to draw the line between fiction and reality. Bollywood, heroes with badass character and language might be a hit with Indian audiences, but who wants to see such people in real life. We don't want to, do you?

· Too outspoken: Agreed, leaders are supposed to be vocal in real life, and not everyone can lead the way Manmohan Singh did. Keeping pun aside, let's talk about Yadav. We know talking is what leaders like him do the most besides strategizing, ideating and running business. However, they just can't talk anything and everything in public. So man, if you have had a tiff with stakeholders for some reason, resolve it in the board room instead of spitting venom all over. That would be a mature way of dealing with problems; you've heard of it right?

· 'F**k it all' attitude: Being firm is one thing, and being arrogant, another. And Rahul Yadav made a spectacle of his 'arrogance' and 'F**k it All' attitude time and time again. His nasty emails, open challenge to Ola and Zomato CEOs, and the recent email where he unashamedly admit to have given different answers to journalists simply to have fun, were already signaling his downfall. It eventually happened yesterday when Housing.com stakeholders asked him to 'F**k Off' by releasing him from his services. 
(Image: indiatimes)

9 Time Saving Writing Tools for Content Marketers

Have you ever had an awesome idea in your head, but didn’t find the time, discipline or will to execute it into writing?

All social writers struggle with the same problem – they are hit by inspiration in the weirdest moments, but the great ideas evaporate by the time they get to their computers and try to start writing.

The solution to that issue comes as a combination of tools that are both accessible and portable. If you start using the best tools for social writers, you will never be caught off guard again. These tools will not only provide you with a way to write down your ideas whenever they hit you, but will also enable you to organize your time better and start writing more content through a regular routine.

The best writing tools for social writers

You don’t need many resources and tools to get your creativity out on paper. However, the right tools can boost your effectiveness by providing you with a distraction-free environment, as well as the writing assistance you need. The following selection of websites, apps, and tools will make you fall in love with your profession all over again.

Here are some time saving tools for content marketers.

1. Write or Die

Possibly the most popular writing tool currently available, Write or Die is a must in every social media writer’s toolbox. If you easily get distracted by important updates on social media, then this tool will immediately bring you back to work.

You don’t have to choose the Kamikaze mode right from the start, since it will be painful to watch your work getting deleted if you fail to write effectively. However, it is definitely recommended to give yourself higher goals and stricter consequences as you start getting used to Write or Die.

2. Quabel

Among all online tools that are aimed at limited your distractions, Quabel is possibly the cleanest and most effective one.

By going back to the writing basics, you will be left alone with your thoughts, so the expression will become flawless. This online text editor will allow you to write without being distracted by unnecessary buttons and features.

3. NinjaEssays

If you have a very important deadline to meet, but find yourself in the middle of a writer’s block, then it’s time to get the big guns out. NinjaEssays is the coolest writing help site that puts professional writers at your disposal. You can get assistance on any type of content by talented writers who never seem to get out of ideas.

The extensive team includes experts from various fields of study, so you can also rely on their assistance if you have to complete a project whose topic you don’t understand. That will save you from a huge amount of research.

4. Plotbot

Plotbot is an online editor that will format your writings automatically according to the widely-accepted standards.

Although the software has been developed to serve for editing screenplays, it can also serve as an essential tool for social media writers who cannot focus unless their pages are perfectly organized.

The coolest organizational tools for social writers

You can be the most talented social media writer in the world, but you could never reach your full potential without proper organization. If you don’t manage your time effectively and organize your ideas into a steady workflow, both you and your readers will end up frustrated by your publishing schedule.

5. Wridea

If there is such thing as an effective idea management service, then Writea is the one.

This website provides you with a great choice of brainstorming tools that will help you get ideas from the hidden folders of your brain. It takes only seconds to create new idea entries, and you can later update their details as a new wave of creativity attacks you.

We are listing this concept under organizational tools because it enables you to categorize your ideas under convenient groups, so you will track them easily whenever you want to.

6. Cherrytree

This tool is labeled as a “hierarchical note-taking app”.

However, its functions go beyond that simple explanation, since cherytree provides a great spell check, syntax highlighting, rich text, list handling, and many other features you will find useful. This tool can serve as your personal notebook, with the important difference of better organization and management.

7. Bubbl.us

If you have never tried a mind-mapping tool, then you should start exploring that concept with bubbl.us.

At this website, you can do some effective brainstorming and mind-mapping without the need of getting use to complicated options. The interface features an intuitive drag-and-drop mode that will help you keep pace with the emergence of new ideas.

You can easily save and share the mind maps, but you can also collaborate with other users on the same mind map.

The most effective productivity tools for social writers

Since you chose to be a social writer, then you are undoubtedly talented in developing content.

However, that doesn’t mean that you can always stay as productive as you want to be. There are days when you cannot keep up with the responsibilities and wish to take some time off everything. Don’t do that before trying some of the following productivity tools that can bring you back on track:

8. StayFocusd

If you want to fight online distractions, then StayFocusd should be the first weapon in your arsenal. This website blocker will save you from a lot of regret, since it won’t allow you to access distracting website during an active working session.

If you prefer Firefox over Chrome (StayFocused is a Chrome extension), then you should try LeechBlock, which works in a similar manner.

9. Tomato.es

You have surely heard about the Pomodoro Technique, but did you try using it? Those writers who haven’t tried it may claim that it’s ridiculous, but its effectiveness has been proven many times before.

Tomato.es is an effective Pomodoro timer that will help you reach your highest levels of productivity.

Every social writer can become better and faster!

No matter how devoted you are to your career as a social media writer, there is always more space for growth. Start exploring some of the resources we listed above and you will be much more satisfied with your achievements. If you find the right tools for your writing style, you will be able to produce better content in larger quantities without wasting any second of your working time.